Saudi Tourism Authority (STA) will make its debut at the 29th edition of South Asian Travel and Tourism Exchange (SATTE) 2022, India’s leading travel and tourism trade exhibition from 18-20 May, 2022.
STA is responsible for raising awareness of Saudi, the authentic home of Arabia, as a world-class, must-visit tourism destination. The Saudi pavilion will provide a platform for travel trade to engage directly with and build relationships with STA representatives and key partners, showcasing the breadth and diversity of the country’s dynamic tourism offering.
“Saudi has embarked on an ambitious programme to drive inbound visitation from India, inspiring local trade partners and the traveler to explore the undiscovered beauty and wonder of the country,” said Alhasan Aldabbagh, Chief Market Officer – APAC, Saudi Tourism Authority.
“SATTE is one of the most prominent platforms for promoting tourism in South Asia and through our debut participation, we have an opportunity to highlight Saudi’s authentic Arabian culture, pristine nature, diverse landscapes and a rapidly expanding entertainment offer.”
“As we continue to open up to the world, India is an incredibly important key source market for Saudi and presents a wealth of possibility for trade partners, to grow their business and to ultimately, create a new exciting destination for Indian travelers.”
SATTE 2022 attendees will have an opportunity to visit the Saudi pavilion at B12 and engage in one-on-one meetings with the attending delegation to learn more about the world’s biggest new destination.
Saudi Tourism Authority (STA), launched in June 2020, is responsible for marketing Saudi Arabia’s tourism destinations worldwide and developing the Kingdom’s offering through programs, packages and business support. Its mandate ranges from developing the country’s unique assets and destinations, through to hosting and participating in industry events, and promoting Saudi Arabia’s tourism brand locally and overseas.
